Gujarat Titans: 47.95M+ organic views in three months

Case study 02 Gujarat Titans

Culture-Led Sports Content

Turning a team from Gujarat into Gujarat’s team.

The brief

Build deeper brand love for Gujarat Titans by creating culturally resonant content rooted in the language, stories and spirit of Gujarat.

The challenge

Gujarat Titans already carried the state in its name. Our job was to make sure its content carried Gujarat in its spirit.

The objective

Deepen the connection with existing fans · Capture the attention of local Gujarati audiences · Make the team part of everyday cultural conversations · Build community through authentic storytelling and topical cricket content

Scope

Conceptualisation · Production · UGC Content Creation

The idea

We Didn’t Just Speak To Gujarat. We Created Content That Spoke Like Gujarat.

We built a culture-first content engine around the things Gujarat already loved: its food, language, humour, people and, of course, cricket

Love For All Things Gujarati

Local traditions, everyday behaviours and culturally familiar stories that made the team feel closer to home.

Cricket & Match-Day Energy

Timely, fan-first content built around matches, players, topical moments and the emotions surrounding the game.

Food As Culture

Creator-led content celebrating the flavours, rituals and unmistakable food obsession of Gujarat.

Bau, But The Gujarati Way

Everyday social formats reimagined through regional language, humour and cultural references.

Spotlight

Rashid Khan’s Newest Skill? Making Khandvi.

We brought Gujarati creator Chetna Patel together with Rashid Khan for a warm, culture-first piece of content. Chetna introduced Rashid to the quintessential Gujarati masaliyu and taught him how to prepare one of the state’s most loved dishes khandvi.