Work Case studies
Campaigns we have run, and what each one moved.
Every figure below comes from the campaign it sits under. Where a campaign reported no numbers, we say so instead of finding some.



Shelter 2024
We enabled 25+ local creators to turn a property expo into a citywide “you had to be there” moment.
11M+Total reach
75+Reels created
25+Creators activated



Culture-Led Sports Content
Turning a team from Gujarat into Gujarat’s team.
60+Videos
47.95M+Organic Views.
1.98M+Likes



Intimate Wellness
Making intimate wellness easier to understand, and easier to talk about.
QualitativeNo performance figures reported
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hello@theplugx.comWhat we doTalent Partnerships · Influencer Marketing · Creator Campaigns
Based inIndia
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