01
Brand-side thinking
We understand business objectives, brand tonality, campaign expectations and approval realities.
Where brand thinking meets creator instinct.
We understand what a brand needs, what a creator can authentically own, and what an audience will actually care about.
- 47.95M+Organic views
- 11M+Campaign reach
- 135+Pieces of content
- 25+Creators activated
Brands we’ve created and collaborated with
01 The premise
Creator marketing doesn’t fail because of the creator.
The voices audiences already trustIt fails when the connection feels forced.
Audiences can tell when a collaboration exists only because a brand paid for it. The right creator, paired with the right idea and enough creative freedom, doesn’t feel like media placement; it feels like content worth watching.
That is the connectionis built to make.
02 About PlugX
Built from both sides of the brief.
PlugX is a creator-led influencer marketing agency built by people who have spent years solving creative problems for some of India’s leading brands, while actively living and working within the creator ecosystem.
We understand what a brand needs, what a creator can authentically own, and what an audience will actually care about. From identifying the right voices and developing the campaign idea to managing execution and measuring performance, we bring all three together, end to end.
- 4Case studies
- 7Brand partners
- 8Services, end to end
03 Why PlugX
Four reasons the work holds up.
A brand has things it must approve. A creator has things only they can carry. Campaigns fall apart in the space between those two.
02
Creator-side instinct
We know what creators need to make content feel natural, not like a script being read into a camera.
03
Creative before casting
We don’t begin with a spreadsheet of influencers. We begin with the idea, audience and behaviour we want to influence.
04
Curated, not crowded
We prioritise creator relevance, audience trust and contextual fit, not unnecessarily inflated rosters.
04 What we do
We run the whole campaign, not just the casting.
Finding the right voices is the start. Measuring what they moved is the rest of it.
01
Influencer marketing strategy
02
Campaign concepts and creative direction
03
Creator discovery, vetting and selection
04
Outreach, negotiation and contracting
05
Campaign and production management
06
Scripting, briefing and content development
07
Usage rights, whitelisting and amplification
08
Performance reporting and campaign insights
05 Selected work
The work, and what it moved.
Every figure below comes from the campaign it sits under.
Shelter 2024
We enabled 25+ local creators to turn a property expo into a citywide “you had to be there” moment.
11M+Total reach
75+Reels created
25+Creators activated
Culture-Led Sports Content
Turning a team from Gujarat into Gujarat’s team.
60+Videos
47.95M+Organic Views.
1.98M+Likes
Intimate Wellness
Making intimate wellness easier to understand, and easier to talk about.
QualitativeNo performance figures reported
Jewellery Launch
Making a new jewellery brand impossible for Rajkot and Morbi to ignore.
60+Creators Hosted
47.95M+Content Pieces
1.98M+Reach
06 The PlugX process
Six steps, every campaign.
We use the same six steps whether the budget is small or the campaign runs for a season.
Decode
We align on the business objective, target audience, platform, budget, campaign message and success metrics.
Cast
We build and vet the creator universe based on relevance, audience quality, brand fit, content credibility and past performance.
Connect
We manage outreach, commercials, negotiations, deliverables, contracts, timelines, usage rights and exclusivity.
Create
We develop the campaign thought, creator briefs, hooks, scripts and content guardrails, while leaving room for the creator’s natural voice.
Launch
We oversee production, feedback, approvals, publishing schedules, disclosures and paid amplification where applicable.
Learn & scale
We analyse reach, views, engagement, watch time, clicks, conversions and qualitative audience response to identify what should be repeated, refined or scaled.
07 Start a campaign
Bring us the objective. We’ll bring the idea, the creators and the plan.
collab@theplugx.inWhat we doTalent Partnerships · Influencer Marketing · Creator Campaigns
Talk to us+91 84859 82535 · +91 78740 05764
Based inIndia